{"id":1464,"date":"2025-09-23T10:31:00","date_gmt":"2025-09-23T08:31:00","guid":{"rendered":"07b87cec-656d-46f4-926e-e747c44972f6"},"modified":"2025-09-25T13:54:54","modified_gmt":"2025-09-25T11:54:54","slug":"monolog-070-die-waehrung-der-gegenwart-deine-aufmerksamkeit","status":"publish","type":"podcast","link":"https:\/\/lautfunk.uber.space\/monolog\/en\/monolog-070-die-waehrung-der-gegenwart-deine-aufmerksamkeit\/","title":{"rendered":"Monolog-070 The Currency of the Present: Your attention"},"content":{"rendered":"<!-- Anzeige des Web-Players f\u00fcr die Episode -->\n    \n            <div class=\"podlove-web-player intrinsic-ignore podlove-web-player-loading\" id=\"player-6ac5883bc95ce\">\n  <div class=\"tablet:px-6 tablet:pt-6 mobile:px-4 mobile:pt-4 flex flex-col\">\n    <div class=\"flex-col items-center mobile:flex tablet:hidden\">\n      <show-title class=\"text-sm\"><\/show-title>\n      <episode-title class=\"text-base mb-2\"><\/episode-title>\n      <subscribe-button 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               <\/tr>\n                <\/thead>\n                <tbody>\n                                                                                                        <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">00:00 - 0:00:07<\/span>\n                                        <div class=\"ts-content\">The monologue podcast.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:00:07 \u2013 0:00:26<\/span>\n                                        <div class=\"ts-content\">One word, one monologue.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:00:26 \u2013 0:00:34<\/span>\n                                        <div class=\"ts-content\">Let's go!<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:00:34 \u2013 0:00:47<\/span>\n                                        <div class=\"ts-content\">Hello and welcome to the monologue podcast where I discuss a word and maybe<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:00:47 \u2013 0:00:59<\/span>\n                                        <div class=\"ts-content\">A little philosophizing about it here and there. Today we are talking about the attention economy. This is an<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:00:59 \u2013 0:01:10<\/span>\n                                        <div class=\"ts-content\">Topic, which many of us don't really have on the screen, but that's something that almost<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:01:10 \u2013 0:01:20<\/span>\n                                        <div class=\"ts-content\">Always, no matter what we do. It sounds like a complicated word from the university or<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:01:20 \u2013 0:01:30<\/span>\n                                        <div class=\"ts-content\">from everyday science or what marketers say about themselves, but the reality is,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:01:30 \u2013 0:01:42<\/span>\n                                        <div class=\"ts-content\">It's totally banal. It's kind of something that gets our attention as a valuable resource.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:01:42 \u2013 0:01:53<\/span>\n                                        <div class=\"ts-content\">defined. It determines what we think about, what we perceive, and what we end up with.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:01:53 \u2013 0:02:02<\/span>\n                                        <div class=\"ts-content\">Even what decision we make. And that's exactly why we, like many other companies, want to<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:02:02 \u2013 0:02:10<\/span>\n                                        <div class=\"ts-content\">or platforms and media, to implement as much of our attention as possible.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:02:10 \u2013 0:02:19<\/span>\n                                        <div class=\"ts-content\">And so the attention economy is the currency of the present. But what is the<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:02:19 \u2013 0:02:27<\/span>\n                                        <div class=\"ts-content\">The attention economy. Imagine you have a headlight. This headlight can go far<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:02:27 \u2013 0:02:38<\/span>\n                                        <div class=\"ts-content\">light, but always only a certain area. The area where you light up. Everything in<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:02:38 \u2013 0:02:47<\/span>\n                                        <div class=\"ts-content\">Cone of light lies, you see clearly, but everything around it remains in the dark. And the same<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:02:47 \u2013 0:02:56<\/span>\n                                        <div class=\"ts-content\">Attention economy works. It's about our attention. We can only ever have one<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:02:56 \u2013 0:03:03<\/span>\n                                        <div class=\"ts-content\">Really perceive a fraction of the many stimuli that surround us. And the more information it<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:03:03 \u2013 0:03:12<\/span>\n                                        <div class=\"ts-content\">The harder the struggle is to be light in these spotlights. Economist and<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:03:12 \u2013 0:03:24<\/span>\n                                        <div class=\"ts-content\">Psychologist Herbert R. Simpson wrote this in the 1970s. He says, in a sense,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:03:24 \u2013 0:03:33<\/span>\n                                        <div class=\"ts-content\">A wealth of information creates poverty of attention. This means that the more information<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:03:33 \u2013 0:03:41<\/span>\n                                        <div class=\"ts-content\">The more valuable our limited attention becomes. And today, in the digital age,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:03:41 \u2013 0:03:51<\/span>\n                                        <div class=\"ts-content\">Let's experience the extreme. Information is everywhere, infinitely available. But our<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:03:51 \u2013 0:03:58<\/span>\n                                        <div class=\"ts-content\">Attention is scarce. That's why she's hotly contested. A currency, a scarce commodity.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:03:58 \u2013 0:04:04<\/span>\n                                        <div class=\"ts-content\">The mechanisms of the platforms If you want to understand,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:04:04 \u2013 0:04:09<\/span>\n                                        <div class=\"ts-content\">How the attention economy works is worth taking a look at the big platforms.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:04:09 \u2013 0:04:19<\/span>\n                                        <div class=\"ts-content\">In the social media sector. Let's take TikTok. Every second a new clip is presented,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:04:19 \u2013 0:04:26<\/span>\n                                        <div class=\"ts-content\">Tailored to your preferences so far. Will you stick with it? Great, then you get more of it.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:04:26 \u2013 0:04:31<\/span>\n                                        <div class=\"ts-content\">You want to go on? No problem. The next video is coming.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:04:31 \u2013 0:04:40<\/span>\n                                        <div class=\"ts-content\">This is called the Infinity Scroll. You can theoretically go on infinitely,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:04:40 \u2013 0:04:48<\/span>\n                                        <div class=\"ts-content\">without ever reaching an end. And that's exactly the point. There is no natural stop.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:04:48 \u2013 0:04:57<\/span>\n                                        <div class=\"ts-content\">YouTube. It works the same way on YouTube. Especially the so-called watchtime. So<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:04:57 \u2013 0:05:00<\/span>\n                                        <div class=\"ts-content\">So how long do you stay on the platform?<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:05:00 \u2013 0:05:07<\/span>\n                                        <div class=\"ts-content\">And that makes sure that you're not just watching a video, you're watching 10.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:05:07 \u2013 0:05:17<\/span>\n                                        <div class=\"ts-content\">That's why thumbnails are often so exaggeratedly designed, huge font, overlaid facial expressions, red<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:05:17 \u2013 0:05:20<\/span>\n                                        <div class=\"ts-content\">Arrows or the famous circle.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:05:20 \u2013 0:05:24<\/span>\n                                        <div class=\"ts-content\">Everything so that the look gets stuck.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:05:24 \u2013 0:05:26<\/span>\n                                        <div class=\"ts-content\">Gaming and streaming.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:05:26 \u2013 0:05:35<\/span>\n                                        <div class=\"ts-content\">The attention economy has also long since arrived in video games. Reward systems, daily<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:05:35 \u2013 0:05:42<\/span>\n                                        <div class=\"ts-content\">Challenges, exclusive skins that you only get for a week. Everything ensures that you<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:05:42 \u2013 0:05:52<\/span>\n                                        <div class=\"ts-content\">Stay exaggerated. That you bring your attention back again and again. And at<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:05:52 \u2013 0:06:00<\/span>\n                                        <div class=\"ts-content\">With streaming services? Series are deliberately produced in such a way that each episode with a trick hanger<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:06:00 \u2013 0:06:06<\/span>\n                                        <div class=\"ts-content\">ends. One more episode, then I go to sleep. We all know.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:06:06 \u2013 0:06:14<\/span>\n                                        <div class=\"ts-content\">The business model is always the same. The longer you stay, the more data you leave<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:06:14 \u2013 0:06:21<\/span>\n                                        <div class=\"ts-content\">The more advertising can be shown to you. That's just so much on the edge as smaller<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:06:21 \u2013 0:06:27<\/span>\n                                        <div class=\"ts-content\">If something is free, you are the product.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:06:27 \u2013 0:06:31<\/span>\n                                        <div class=\"ts-content\">Now let's get to the psychological effect.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:06:31 \u2013 0:06:34<\/span>\n                                        <div class=\"ts-content\">Why does it work so well?<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:06:34 \u2013 0:06:38<\/span>\n                                        <div class=\"ts-content\">We need to look at psychology.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:06:38 \u2013 0:06:40<\/span>\n                                        <div class=\"ts-content\">Dopamine loops.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:06:40 \u2013 0:06:45<\/span>\n                                        <div class=\"ts-content\">These are profane dopamine loops.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:06:45 \u2013 0:06:54<\/span>\n                                        <div class=\"ts-content\">Every like, every comment, every new message is a small reward. In the brain, dopamine<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:06:54 \u2013 0:07:01<\/span>\n                                        <div class=\"ts-content\">It's a neurotransmitter that makes us want to behave.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:07:01 \u2013 0:07:08<\/span>\n                                        <div class=\"ts-content\">repeat. By the way, it is also the same messenger substance that plays a role in many addictions<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:07:08 \u2013 0:07:18<\/span>\n                                        <div class=\"ts-content\">play. If I get the substance, I get the stimulus, dopamine is released and I feel<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:07:18 \u2013 0:07:30<\/span>\n                                        <div class=\"ts-content\">I'm fine. Fear of loss, in addition to the \"Fear of missing out\", i.e. FOMO for short. What a funny<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:07:30 \u2013 0:07:42<\/span>\n                                        <div class=\"ts-content\">The fear of missing something. If you don't see everyone else already sharing a new meme or<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:07:42 \u2013 0:07:52<\/span>\n                                        <div class=\"ts-content\">that friends are planning something, this can scare us that we are missing something and that keeps<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:07:52 \u2013 0:08:01<\/span>\n                                        <div class=\"ts-content\">us in front of the screen. The social confirmation and finally the urge for confirmation.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:08:01 \u2013 0:08:09<\/span>\n                                        <div class=\"ts-content\">Humans are social beings. We are constantly comparing ourselves to others. The number of likes<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:08:09 \u2013 0:08:17<\/span>\n                                        <div class=\"ts-content\">or follower becomes a measure of one's own value. And I can only say,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:08:17 \u2013 0:08:25<\/span>\n                                        <div class=\"ts-content\">I don't care, I'm happy about it, ha ha I have dopamine, but on the<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:08:25 \u2013 0:08:31<\/span>\n                                        <div class=\"ts-content\">On the other hand, I would never come up with the idea of saying, look at you, you have fewer followers like<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:08:31 \u2013 0:08:38<\/span>\n                                        <div class=\"ts-content\">Me, you're worth nothing. I don't understand, I've crossed paths many times.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:08:38 \u2013 0:08:46<\/span>\n                                        <div class=\"ts-content\">That's why we often reflexively reach for the mobile phone, even if we don't have any notification at all.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:08:46 \u2013 0:08:50<\/span>\n                                        <div class=\"ts-content\">We just check if there is something new, if something new has happened.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:08:50 \u2013 0:08:55<\/span>\n                                        <div class=\"ts-content\">Consequences for individuals and business.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:08:55 \u2013 0:08:59<\/span>\n                                        <div class=\"ts-content\">No, company. How do I get into business?<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:08:59 \u2013 0:09:04<\/span>\n                                        <div class=\"ts-content\">Consequences for individuals and society.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:09:04 \u2013 0:09:08<\/span>\n                                        <div class=\"ts-content\">All this is not without consequences.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:09:08 \u2013 0:09:10<\/span>\n                                        <div class=\"ts-content\">Individual consequences.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:09:10 \u2013 0:09:15<\/span>\n                                        <div class=\"ts-content\">Many people find that they are less able to concentrate.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:09:15 \u2013 0:09:22<\/span>\n                                        <div class=\"ts-content\">read a book, after 10 minutes the thoughts wander, work on a project,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:09:22 \u2013 0:09:31<\/span>\n                                        <div class=\"ts-content\">Every few minutes a need pops up, just look at the mobile phone for a moment. The attention will<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:09:31 \u2013 0:09:38<\/span>\n                                        <div class=\"ts-content\">fragmented, cut into small pieces instead of developing longer chains of thought,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:09:38 \u2013 0:09:46<\/span>\n                                        <div class=\"ts-content\">Let's jump from charm to charm. social consequences. Socially, this has it all.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:09:46 \u2013 0:09:56<\/span>\n                                        <div class=\"ts-content\">consequences. Platforms reward content that engages. And these are often not<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:09:56 \u2013 0:10:07<\/span>\n                                        <div class=\"ts-content\">the differentiated analyses, but extreme positions. Polarization is intensified. The<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:10:07 \u2013 0:10:15<\/span>\n                                        <div class=\"ts-content\">Discussion is flattening. Instead of suggestion, it's just about who gets the loudest outcry<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:10:15 \u2013 0:10:25<\/span>\n                                        <div class=\"ts-content\">produced. Political campaigns are less about content and more about:<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:10:25 \u2013 0:10:36<\/span>\n                                        <div class=\"ts-content\">How do we feel about a clip going viral? Meme culture replaces the depth at most.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:10:36 \u2013 0:10:46<\/span>\n                                        <div class=\"ts-content\">This creates a cycle. Those who want attention must be louder, more extreme, more provocative,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:10:46 \u2013 0:10:52<\/span>\n                                        <div class=\"ts-content\">Even if the substance is missing. Counter-strategies<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:10:52 \u2013 0:10:58<\/span>\n                                        <div class=\"ts-content\">The question is, what can we do about it? Digital detox<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:10:58 \u2013 0:11:09<\/span>\n                                        <div class=\"ts-content\">Sometimes it just helps to take one of your almost banal steps. Conscious time-outs<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:11:09 \u2013 0:11:20<\/span>\n                                        <div class=\"ts-content\">suspend mobile phone, delete social media if necessary, certain days or hours in which<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:11:20 \u2013 0:11:31<\/span>\n                                        <div class=\"ts-content\">You're planning something solid without digital content. Have a nice movie night or<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:11:31 \u2013 0:11:44<\/span>\n                                        <div class=\"ts-content\">Playing with friends in the real world. The question is about attention management. It<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:11:44 \u2013 0:11:51<\/span>\n                                        <div class=\"ts-content\">There are also small tricks. Turn off notification, the mobile phone deliberately out of reach<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:11:51 \u2013 0:12:02<\/span>\n                                        <div class=\"ts-content\">Define time slots by being consciously online and not the rest of the day. me<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:12:02 \u2013 0:12:13<\/span>\n                                        <div class=\"ts-content\">For my part, do my work and reply to emails, respond to comments,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:12:13 \u2013 0:12:23<\/span>\n                                        <div class=\"ts-content\">Except on the release day, mainly in the evening, because that's where I have my time for myself. The rest of the day<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:12:23 \u2013 0:12:32<\/span>\n                                        <div class=\"ts-content\">For the most part, I try to spend time without constantly looking at my phone. As I said,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:12:32 \u2013 0:12:41<\/span>\n                                        <div class=\"ts-content\">Except on the release day, because it can hail comments without end. What can also help<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:12:41 \u2013 0:12:50<\/span>\n                                        <div class=\"ts-content\">Curated sources. Instead of consuming everything that gets flushed into your timeline, choose<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:12:50 \u2013 0:13:01<\/span>\n                                        <div class=\"ts-content\">One source or select few sources. One, two or three good news sources can suffice.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:13:01 \u2013 0:13:08<\/span>\n                                        <div class=\"ts-content\">to get a comprehensive picture. own projects and perhaps the most important of them,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:13:08 \u2013 0:13:17<\/span>\n                                        <div class=\"ts-content\">Not only passively give attention, but actively direct it into your own projects,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:13:17 \u2013 0:13:27<\/span>\n                                        <div class=\"ts-content\">in creativity, in real encounters. You could say that attention is like a muscle,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:13:27 \u2013 0:13:37<\/span>\n                                        <div class=\"ts-content\">Which we have to train all the time, but don't let it break. If it gets weaker, it must<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:13:37 \u2013 0:13:48<\/span>\n                                        <div class=\"ts-content\">we consciously work on raising them back to a level suitable for everyday use,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:13:48 \u2013 0:13:56<\/span>\n                                        <div class=\"ts-content\">By focusing our attention on content that is important to us.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:13:56 \u2013 0:14:04<\/span>\n                                        <div class=\"ts-content\">As I said, a nice game night, a movie night, sometimes going to the cinema or even to the theater,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:14:04 \u2013 0:14:08<\/span>\n                                        <div class=\"ts-content\">Maybe go to a concert without a cell phone.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:14:08 \u2013 0:14:15<\/span>\n                                        <div class=\"ts-content\">In the end, attention is not infinite.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:14:15 \u2013 0:14:23<\/span>\n                                        <div class=\"ts-content\">It is our most valuable asset. And that's why we shouldn't give them away thoughtlessly,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:14:23 \u2013 0:14:33<\/span>\n                                        <div class=\"ts-content\">because where our attention is directed, everyone decides for himself which content is<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:14:33 \u2013 0:14:40<\/span>\n                                        <div class=\"ts-content\">One is important and one disappears in the mass. We should ask ourselves the question,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:14:40 \u2013 0:14:49<\/span>\n                                        <div class=\"ts-content\">Not where our attention disappears, but where do I want to use it consciously?<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:14:49 \u2013 0:14:58<\/span>\n                                        <div class=\"ts-content\">Because maybe that's the biggest asset in the attention economy, not the platform,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:14:58 \u2013 0:15:09<\/span>\n                                        <div class=\"ts-content\">Not the algorithm, not the advertising, but our very own, alert, conscious look.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:15:09 \u2013 0:15:20<\/span>\n                                        <div class=\"ts-content\">I hope I was able to introduce you to these easily scripted editions of the monologue podcast.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:15:20 \u2013 0:15:29<\/span>\n                                        <div class=\"ts-content\">give you a few thought incentives and maybe teach you better how certain functions in social<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:15:29 \u2013 0:15:36<\/span>\n                                        <div class=\"ts-content\">Media, because it's really a big topic, and I'm now referring to YouTube,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:15:36 \u2013 0:15:44<\/span>\n                                        <div class=\"ts-content\">TikTok, Instagram and so on with how they work when it comes to our<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:15:44 \u2013 0:15:50<\/span>\n                                        <div class=\"ts-content\">to draw attention and also to give you a few thought impulses, perhaps your<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:15:50 \u2013 0:15:58<\/span>\n                                        <div class=\"ts-content\">Pay attention more consciously in the future. We have this little experiment at the moment.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:15:58 \u2013 0:16:10<\/span>\n                                        <div class=\"ts-content\">our sound radio channel in the format rectal-digital is running and there it is confirmed again and again,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:16:10 \u2013 0:16:22<\/span>\n                                        <div class=\"ts-content\">How the attention economy works. It is truly exemplary, as if certain<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:16:22 \u2013 0:16:32<\/span>\n                                        <div class=\"ts-content\">Trigger points are set, the viewer numbers shoot up and if you don't do that,<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:16:32 \u2013 0:16:42<\/span>\n                                        <div class=\"ts-content\">how they are absent. It's easy to understand how this game works.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:16:42 \u2013 0:16:55<\/span>\n                                        <div class=\"ts-content\">If you can play YouTube, how easy it is to get attention. I thank you for<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:16:55 \u2013 0:17:04<\/span>\n                                        <div class=\"ts-content\">Your attention and I would be happy if you leave a comment. And if this is for you<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:17:04 \u2013 0:17:14<\/span>\n                                        <div class=\"ts-content\">Liked, liked, commented, subscribed, not forgotten. And I say goodbye, your Sasha.<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:17:14 \u2013 0:17:21<\/span>\n                                        <div class=\"ts-content\">[Music]<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:17:21 \u2013 0:17:50<\/span>\n                                        <div class=\"ts-content\">[Music]<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:17:50 \u2013 0:17:53<\/span>\n                                        <div class=\"ts-content\">[Music]<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:17:53 \u2013 0:17:59<\/span>\n                                        <div class=\"ts-content\">[Music]<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:17:59 \u2013 0:18:05<\/span>\n                                        <div class=\"ts-content\">[Music]<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:18:05 \u2013 0:18:11<\/span>\n                                        <div class=\"ts-content\">[Music]<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:18:11 \u2013 0:18:18<\/span>\n                                        <div class=\"ts-content\">[Music]<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:18:18 \u2013 0:18:34<\/span>\n                                        <div class=\"ts-content\">[Music]<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                                                                                            <tr>\n                                    <td colspan=\"2\">\n                                        <span class=\"ts-time\">0:18:34 \u2013 0:18:37<\/span>\n                                        <div class=\"ts-content\">[Music]<\/div>\n                                    <\/td>\n                                <\/tr>\n                                                                                        <\/tbody>\n            <\/table>\n        <\/div>\n\n        <script type=\"text\/javascript\">\n            function toggleTranscript() {\n                const container = document.getElementById(\"transcript-container\");\n                const button = document.getElementById(\"toggle-transcript\");\n                if (container.style.display === \"none\") {\n                    container.style.display = \"block\";\n                    button.textContent = \"Transkript ausblenden\";\n                } else {\n                    container.style.display = \"none\";\n                    button.textContent = \"F\u00fcr das Transkript hier klicken\";\n                }\n            }\n        <\/script>\n    \n\n<p class=\"wp-block-paragraph\">This episode of the monologue podcast is about a topic that affects us all \u2013 often without us noticing: the <strong><span data-wp-title=\"Aufmerksamkeits\u00f6konomie\" data-wp-lang=\"de\" data-wikipedia-preview=\"\" class=\"wmf-wp-with-preview\">Attention economy<\/span><\/strong>. Our attention is the scarcest resource in the digital age \u2013 and that is precisely why it is hotly contested. Platforms such as TikTok, YouTube or Instagram work with mechanisms such as Infinity Scroll, Watchtime optimization and dopamine loops to keep us hooked for as long as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I explain how likes, follower numbers and constant notifications affect our reward system, why FOMO (\u2018<span data-wikipedia-preview=\"\" data-wp-title=\"Fear of missing out\" data-wp-lang=\"de\" class=\"wmf-wp-with-preview\">Fear of Missing Out<\/span>\u201c) fascinates us and how social media subtly controls our behaviour. At the same time, I show the social consequences of this development: Polarization, intensification of content and an ever-increasing fragmentation of our attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there are also ways out. From small tricks such as turning off notifications to deliberately set offline times or curated sources, there are ways to turn your attention back to self-determination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, the question remains: <strong>Where do you consciously focus your attention \u2013 and who benefits from it?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/lautfunk.uber.space\/monolog\/wp-content\/uploads\/sites\/2\/2025\/09\/Aufmerksamkeitsoekonomie2-700x1244.jpg\" alt=\"\" class=\"wp-image-1472\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Topics Outline <\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">1. introduction<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What Does Attention Economy Mean?<\/li>\n\n\n\n<li>Why our attention is the scarcest resource.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. The Spotlight of Perception<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attention as light cone: Only a small section is illuminated.<\/li>\n\n\n\n<li>Abundance of information = lack of attention.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Mechanisms of platforms<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok:<\/strong> Infinity Scroll &amp; endless clips.<\/li>\n\n\n\n<li><strong>YouTube:<\/strong> Watchtime, Thumbnails &amp; Clickbait.<\/li>\n\n\n\n<li><strong>Gaming &amp; Streaming:<\/strong> Reward systems, skins, cliffhangers.<\/li>\n\n\n\n<li>The business model: \u2018If something is free, you are the product.\u2019<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Psychological effects<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dopamine loops: Likes and comments as a reward.<\/li>\n\n\n\n<li>FOMO (Fear of Missing Out).<\/li>\n\n\n\n<li>Social confirmation: Follower numbers as a measure of self-worth.<\/li>\n\n\n\n<li>Reflective handle to the mobile phone \u2013 even without notification.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. Consequences for individuals<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concentration problems &amp; fragmented attention.<\/li>\n\n\n\n<li>Thought chains are dismembered.<\/li>\n\n\n\n<li>Permanent distraction instead of focused work.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. Consequences for society<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Polarisation: Extreme positions reward interaction.<\/li>\n\n\n\n<li>Superficial discussions instead of depth.<\/li>\n\n\n\n<li>Virality replaces content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">7. Counter-strategies<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital Detox &amp; conscious offline times.<\/li>\n\n\n\n<li>Turn off notifications, put mobile phone out of reach.<\/li>\n\n\n\n<li>Define time slots for online phases.<\/li>\n\n\n\n<li>Curated sources instead of continuous feed.<\/li>\n\n\n\n<li>Actively draw attention to projects &amp; real encounters.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">8. conclusion<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attention is the currency of the present.<\/li>\n\n\n\n<li>Everyone decides for themselves where to direct them.<\/li>\n\n\n\n<li>Conscious handling = the largest capital in the digital world.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcd6 German Books on Amazon<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>titles<\/th><th>Author<\/th><th>Link<\/th><\/tr><\/thead><tbody><tr><td><em>Economics of Attention: A draft<\/em><\/td><td>Georg Franck<\/td><td><a href=\"https:\/\/amzn.to\/4nH7shA\" target=\"_blank\" rel=\"noreferrer noopener\">amazon.de<\/a><\/td><\/tr><tr><td><em>Social media profiles in psychotherapy, counselling and coaching<\/em><\/td><td>Julia Neumann, Tina Steckling, Jana Heimes, Hannah Elsche<\/td><td><a href=\"https:\/\/amzn.to\/4nH8QRk\" target=\"_blank\" rel=\"noreferrer noopener\">amazon.de<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>clue<\/strong>:<br>The links marked with * are <strong>Affiliate links<\/strong>. If you purchase from Amazon through these links, we will receive a small commission. For you, of course, the price remains the same. With this you support our work on the podcast and blog \u2013 thank you very much! \ud83d\ude4f<\/p>\n<\/blockquote>\n    <h6><strong>Links to the issue:<\/strong><\/h6>\n    <p>\n\t<style>\n\t\t.psn-entry {\n\t\t\tdisplay: flex;\n\t\t\talign-items: start;\n\t\t\tmargin-bottom: 8px;\n\t\t}\n\t\t.psn-icon {\n\t\t\twidth: 16px;\n\t\t\theight: 16px;\n\t\t\tmargin-right: 5px;\n\t\t\tmargin-top: 5px;\n\t\t\tflex-shrink: 0;\n\t\t}\n\t\t.psn-icon-default {\n\t\t\tbackground: rgb(209, 213, 219);\n\t\t}\n\t\ta.psn-link {\n\t\t\ttext-decoration: none !important;\n\t\t\tfont-size: 16px;\n\t\t\tline-height: 24px;\n\t\t}\n\t<\/style>\n\n\t<ul>\n\t\t\t\t\t<li class=\"psn-entry\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"psn-icon psn-icon-default\">&nbsp;<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"psn-link\" href=\"https:\/\/amzn.to\/42BpRV4\">Economics of Attention: A draft<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"psn-entry\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"psn-icon psn-icon-default\">&nbsp;<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"psn-link\" href=\"https:\/\/amzn.to\/3W6B8sI\">* Social media profiles in psychotherapy, counseling and coaching: Use social media professionally and ethically. With e-book inside: Neumann, Julia, Steckling, Tina, Heimes, Jana, Elsche, Hannah: Amazon.com: books<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"psn-entry\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"psn-icon\" src=\"https:\/\/lautfunk.uber.space\/monolog\/wp-content\/plugins\/podlove-podcasting-plugin-for-wordpress\/lib\/modules\/social\/images\/icons\/wikipedia.svg\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"psn-link\" href=\"https:\/\/de.wikipedia.org\/wiki\/%C3%96konomie_der_Aufmerksamkeit\">Economics of Attention - Wikipedia<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\n<\/p>\n\n\n\n<section class=\"social-and-donations\">\n    \n<div class=\"podcast-services-wrapper\">\n\n    \n      <section class=\"podcast-section\">\n      <h3 class=\"podcast-heading\">Support our podcast<\/h3>\n      <ul class=\"podcast-list\">\n                  <li class=\"podcast-item\">\n            <a 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href=\"https:\/\/www.thomann.de\/de\/index.html?offid=1&affid=3268&offcreativeid=37&utm_source=Sascha+Markmann&utm_medium=affiliate&utm_campaign=id3268&utm_content=creative\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thomann.clickfire.de\/Programs\/StreamCreative\/37\" width=\"468\" height=\"60\" \/><\/a>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/thomann.clickfire.de\/track\/add_im?pg_id=1&pl_id=3268&pg_creative_id=37&utm_source=Sascha+Markmann&utm_medium=affiliate&utm_campaign=id3268&utm_content=creative\" width=\"1\" height=\"1\" \/>\n<\/center>\n\n\n\n\n<h7><strong>Leave feedback on the issue? \u270d\ufe0f <a href=\"https:\/\/lautfunk.uber.space\/monolog\/en\/monolog-070-die-waehrung-der-gegenwart-deine-aufmerksamkeit\/#comments\">Then write a comment<\/a><\/strong><\/h7>\n\n    <h7><strong>\n        Audio feedback on the show? \u260e\ufe0f 0231 53075818\n        <br>\n        <!-- TrustBox widget - Review Collector -->\n        <div 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srcset=\"https:\/\/lautfunk.uber.space\/monolog\/wp-content\/cache\/podlove\/41\/843f3dc1d88cddfa8d3c61bbc5d29e\/sascha_x100.jpg 1x, https:\/\/lautfunk.uber.space\/monolog\/wp-content\/uploads\/sites\/2\/2018\/05\/20424197_1474132585976704_6882412338832920590_o-kleiner.jpg 2x, https:\/\/lautfunk.uber.space\/monolog\/wp-content\/uploads\/sites\/2\/2018\/05\/20424197_1474132585976704_6882412338832920590_o-kleiner.jpg 3x\"\/>\n\n            <\/div>\n                    <div class=\"contributor-name\">\n            Sascha\n          <\/div>\n                      <div class=\"contributor-role\"><\/div>\n                    <div class=\"contributor-links\">\n                          <a href=\"https:\/\/chaos.social\/@raumwelle\" title=\"Mastodon\" target=\"_blank\" rel=\"noopener\" class=\"contributor-link\">\n                \n<img loading=\"lazy\" decoding=\"async\" alt=\"Mastodon\" width=\"24\" height=\"24\" 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srcset=\"https:\/\/lautfunk.uber.space\/monolog\/wp-content\/cache\/podlove\/a9\/4f9e9ec55b20943cd77ef23dfcca9a\/paypal_24x24.png 1x, https:\/\/lautfunk.uber.space\/monolog\/wp-content\/cache\/podlove\/a9\/4f9e9ec55b20943cd77ef23dfcca9a\/paypal_48x.png 2x, https:\/\/lautfunk.uber.space\/monolog\/wp-content\/cache\/podlove\/a9\/4f9e9ec55b20943cd77ef23dfcca9a\/paypal_72x.png 3x\"\/>\n\n              <\/a>\n                          <a href=\"https:\/\/whatsapp.com\/channel\/0029Va8A6D8CHDysHUkwxY1M\" title=\"WhatsApp channel\" target=\"_blank\" rel=\"noopener\" class=\"contributor-link\">\n                \n<img loading=\"lazy\" decoding=\"async\" alt=\"WhatsApp channel\" width=\"24\" height=\"24\" src=\"https:\/\/lautfunk.uber.space\/monolog\/wp-content\/cache\/podlove\/a9\/6314eb9496c8be5267af9a989b2b17\/website_24x24.png\" srcset=\"https:\/\/lautfunk.uber.space\/monolog\/wp-content\/cache\/podlove\/a9\/6314eb9496c8be5267af9a989b2b17\/website_24x24.png 1x, 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src=\"https:\/\/lautfunk.uber.space\/monolog\/wp-content\/cache\/podlove\/0c\/d62b675bec170bdfd88df21d9d24f7\/amazon-wishlist_24x24.png\" srcset=\"https:\/\/lautfunk.uber.space\/monolog\/wp-content\/cache\/podlove\/0c\/d62b675bec170bdfd88df21d9d24f7\/amazon-wishlist_24x24.png 1x, https:\/\/lautfunk.uber.space\/monolog\/wp-content\/cache\/podlove\/0c\/d62b675bec170bdfd88df21d9d24f7\/amazon-wishlist_48x.png 2x, https:\/\/lautfunk.uber.space\/monolog\/en\/podlove\/image\/68747470733a2f2f6c61757466756e6b2e756265722e73706163652f6d6f6e6f6c6f672f77702d636f6e74656e742f706c7567696e732f706f646c6f76652d706f6463617374696e672d706c7567696e2d666f722d776f726470726573732f6c69622f6d6f64756c65732f736f6369616c2f696d616765732f69636f6e732f616d617a6f6e776973686c6973742e706e67\/72\/0\/0\/amazon-wishlist\/b14886d90a68df8eaf87a2de413a6ca4 3x\"\/>\n\n              <\/a>\n                          <a href=\"https:\/\/www.amazon.de\/hz\/wishlist\/ls\/3GX6GRVZERS2B\" title=\"Amazon Wishlist\" target=\"_blank\" 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Hier dreht sich alles um einen faszinierenden Monolog, der zu einem zuf\\u00e4llig ausgew\\u00e4hlten Wort entsteht. Tauche ein in die Welt des ungefilterten Denkens und lass dich von einem endlosen Gedankenfluss \\u00fcberraschen.\\r\\n\\r\\nIn diesem Podcast ist jedes Thema m\\u00f6glich. Das ausgew\\u00e4hlte Wort wird genau betrachtet und alles, was damit in Verbindung steht, wird erz\\u00e4hlt. Erinnerungen, Wissen, Anekdoten \\u2013 der Monolog kennt keine Grenzen. Du wirst von einer einzigen Stimme mitgenommen auf eine fesselnde Reise durch verschiedene Gedankenwelten.\\r\\n\\r\\nJeder Monolog ist einzigartig und immer wieder spannend. Egal, ob es um Alltagsbeobachtungen, pers\\u00f6nliche Erlebnisse oder tiefgr\\u00fcndige Reflexionen geht \\u2013 der Monolog Podcast bietet eine Plattform f\\u00fcr eine vielf\\u00e4ltige Bandbreite an Gedanken und Ideen.\\r\\n\\r\\nBereite dich darauf vor, in den Bann eines einzigartigen Monologs gezogen zu werden. 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If you shop through these links, I'll get a small commission at no extra cost to you.<\/p>\n<\/center>\n<div class=\"syndication-links\"><\/div>","protected":false},"author":2,"featured_media":1503,"comment_status":"open","ping_status":"open","template":"","meta":{"wikipediapreview_detectlinks":true,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","mf2_syndication":[],"webmentions_disabled_pings":false,"webmentions_disabled":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"Unsere Aufmerksamkeit ist die W\u00e4hrung des digitalen Zeitalters. Plattformen k\u00e4mpfen darum, uns so lange wie m\u00f6glich zu binden \u2013 mit Likes, Dopaminschleifen und FOMO. In dieser Folge erkl\u00e4re ich, wie die Aufmerksamkeits\u00f6konomie funktioniert, welche Folgen sie f\u00fcr uns hat und wie wir unsere Aufmerksamkeit wieder bewusster einsetzen k\u00f6nnen.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"tags":[1069,1064,1062,1068,1061,1063,1010,246,249,245,247,248,1020,1067,1065,1066,1070],"class_list":["post-1464","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","tag-aufmerksamkeit","tag-aufmerksamkeitsoekonomie","tag-digitaldetox","tag-dopamin","tag-fomo","tag-infinityscroll","tag-monolog","tag-podcast","tag-podcastdeutschland","tag-podcasters","tag-podcasting","tag-podcastshow","tag-psychologie","tag-socialmedia","tag-tiktok","tag-watchtime","tag-youtube","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monolog-070 Die W\u00e4hrung der Gegenwart: Deine Aufmerksamkeit - 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