{"id":404,"date":"2018-06-14T10:45:38","date_gmt":"2018-06-14T08:45:38","guid":{"rendered":"https:\/\/lautfunk.uber.space\/?p=404"},"modified":"2021-07-12T15:47:30","modified_gmt":"2021-07-12T13:47:30","slug":"podcasting-blogging-webvideo-und-die-selbstdarstellung","status":"publish","type":"post","link":"https:\/\/lautfunk.uber.space\/ru\/podcasting-blogging-webvideo-und-die-selbstdarstellung\/","title":{"rendered":"\u041f\u043e\u0434\u043a\u0430\u0441\u0442\u0438\u043d\u0433, \u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0431\u043b\u043e\u0433\u043e\u0432, \u0432\u0435\u0431-\u0432\u0438\u0434\u0435\u043e \u0438 \u0441\u0430\u043c\u043e\u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0435"},"content":{"rendered":"<p class=\"has-drop-cap wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u0432\u044b \u043e\u043a\u0443\u043d\u0435\u0442\u0435\u0441\u044c \u0432 \u043c\u0438\u0440, \u0433\u0434\u0435 \u043c\u043e\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430, \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435, \u0447\u0442\u043e \u0435\u0441\u0442\u044c \u043a\u0440\u0430\u0441\u043e\u0447\u043d\u044b\u0439&nbsp;<em>\u041f\u043e\u0442\u043f\u0443\u0440\u0440\u0438 (\u0444\u0443\u0442\u0431\u043e\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0443\u0431)<\/em> \u041b\u044e\u0434\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u0435\u0431\u044f \u0438\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u043e\u0434\u0430\u044e\u0442.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0430, \u044d\u0442\u043e \u043c\u043e\u0435 \u043c\u043d\u0435\u043d\u0438\u0435, \u0438 \u0434\u0430, \u044f \u0443\u0436\u0435 \u0437\u0430\u043d\u0438\u043c\u0430\u043b\u0441\u044f \u044d\u0442\u043e\u0439 \u0442\u0435\u043c\u043e\u0439 \u0437\u0434\u0435\u0441\u044c \u0438\u043b\u0438 \u0442\u0430\u043c, \u043d\u043e \u044f \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u0434\u0435\u043b\u0430\u043b \u044d\u0442\u043e\u0433\u043e \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u0441\u0435\u0431\u044f. \u0418\u0442\u0430\u043a, \u043a\u0430\u043a \u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e \u0441\u0435\u0431\u044f \u0438\u043b\u0438 \u043a\u0430\u043a \u044f \u043f\u0440\u043e\u0434\u0430\u044e \u0441\u0435\u0431\u044f \u0432 \u0441\u0435\u0442\u0438?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043c\u043d\u0435 \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f, \u043a\u043e\u0433\u0434\u0430 \u044f \u0432\u044b\u0434\u0435\u043b\u044f\u044e\u0441\u044c \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e. \u0422\u0430\u043a \u0447\u0442\u043e \u0431\u0443\u0434\u044c\u0442\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u044b \u0445\u043e\u0440\u043e\u0448\u0438\u043c\u0438 \u043d\u0430 \u0444\u043e\u0440\u0443\u043c\u0435 \u0438 \u0441\u0447\u0438\u0442\u0430\u0439\u0442\u0435\u0441\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c\u0438, \u0443\u043c\u043d\u044b\u043c\u0438 \u0438 \u043a\u0440\u0430\u0441\u043d\u043e\u0440\u0435\u0447\u0438\u0432\u044b\u043c\u0438 \u0432 \u043c\u043e\u0438\u0445 \u0432\u0438\u0434\u0435\u043e \u0438 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f\u0445 \u0432 \u0431\u043b\u043e\u0433\u0435. \u0418\u043b\u0438 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438\u0439 \u0441 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u044f\u043c\u0438 \u0438 \u0441\u043d\u0438\u043c\u043a\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u044f \u0441\u0434\u0435\u043b\u0430\u043b. \u041a\u043e\u0433\u0434\u0430 \u043a\u0442\u043e-\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043c\u043d\u0435, \u0447\u0442\u043e \u043b\u044e\u0431\u0438\u0442 \u043c\u043e\u044e \u043c\u0443\u0437\u044b\u043a\u0443.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u044f \u0434\u0443\u043c\u0430\u044e, \u0447\u0442\u043e \u044d\u0442\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u043e. \u041a\u0442\u043e \u043d\u0435 \u0443\u0445\u043e\u0434\u0438\u0442 \u0434\u0443\u0445\u043e\u043c, \u043a\u043e\u0433\u0434\u0430 \u0434\u0440\u0443\u0433\u0438\u0435 \u043d\u0430\u0445\u043e\u0434\u044f\u0442 \u0438\u043b\u0438 \u043b\u044e\u0431\u044f\u0442 \u0442\u043e, \u0447\u0442\u043e \u043e\u0434\u0438\u043d \u0434\u0435\u043b\u0430\u0435\u0442 \u0445\u043e\u0440\u043e\u0448\u043e? \u0422\u043e\u043b\u044c\u043a\u043e \u044f \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0434\u0435\u043b\u0430\u044e \u0432\u0441\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0435, \u0447\u0442\u043e\u0431\u044b \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a, \u2013, \u0443\u043f\u0430\u043a\u043e\u0432\u044b\u0432\u0430\u044f \u0441\u0441\u044b\u043b\u043a\u0438 \u0432 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f\u0445 \u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u044f\u044f \u0438\u0445 \u0432 \u0433\u0440\u0443\u043f\u043f\u0430\u0445 \u0438 \u0444\u043e\u0440\u0443\u043c\u0430\u0445 \u2013 \u0438\u043b\u0438 \u0441 \u043b\u044e\u0434\u044c\u043c\u0438. \u042d\u0442\u043e \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u2018marketing of one\u2019s own person\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042f \u0431\u044b \u0441\u043a\u0430\u0437\u0430\u043b: \u0414\u0430, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e \u0432\u043d\u0435\u0448\u043d\u0435\u043c\u0443 \u043c\u0438\u0440\u0443, \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043e \u0441 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 \u0432 \u043f\u0440\u043e\u0444\u0438\u043b\u0435 \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043c\u0435\u043d\u044f \u043d\u0430\u0438\u043b\u0443\u0447\u0448\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c. \u042f \u0434\u0430\u0436\u0435 \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u044e \u043d\u0430 \u0441\u0432\u043e\u0438 \u0441\u043b\u0430\u0431\u043e\u0441\u0442\u0438, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u0434\u0438\u0441\u043b\u0435\u043a\u0441\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u044f \u043f\u043e\u0447\u0442\u0438 \u0442\u0435\u0440 \u043f\u043e\u0434 \u043d\u043e\u0441\u043e\u043c \u043b\u044e\u0434\u0435\u0439\u2019s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043d\u0435 \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f, \u043a\u043e\u0433\u0434\u0430 \u043a\u0442\u043e-\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442: \u2018Wow, \u0443 \u0432\u0430\u0441 \u0434\u0438\u0441\u043b\u0435\u043a\u0441\u0438\u044f, \u0438 \u0432\u044b \u043f\u0438\u0448\u0435\u0442\u0435 \u0442\u0435\u043a\u0441\u0442\u044b \u0432 \u0441\u0435\u0442\u0438, \u0434\u0430\u0436\u0435 \u043b\u0443\u0447\u0448\u0435, \u0447\u0435\u043c \u0434\u0440\u0443\u0433\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u044d\u0442\u043e\u0433\u043e \u043d\u0435 \u0434\u0435\u043b\u0430\u044e\u0442.\u2019 \u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043f\u043e\u0433\u043b\u0430\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0434\u0443\u0448\u0443 - \u044d\u0442\u043e \u0445\u043e\u0440\u043e\u0448\u043e. \u041d\u043e \u0437\u0430 \u044d\u0442\u0438\u043c \u0441\u0442\u043e\u0438\u0442 \u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430, \u0438 \u044f \u043f\u043e\u043b\u0443\u0447\u0430\u044e \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u043f\u043e\u043c\u043e\u0449\u044c \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u042d\u043c\u0442\u0438\u0441\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u0435\u0437 \u044d\u0442\u043e\u0439 \u043f\u043e\u043c\u043e\u0449\u0438 \u044d\u0442\u043e \u043d\u0435 \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u043b\u043e \u0431\u044b \u0442\u0430\u043a, \u0441\u043a\u043e\u0440\u0435\u0435 \u0445\u0443\u0436\u0435, \u043d\u043e \u0432\u0441\u0435 \u0436\u0435 \u0432\u0441\u0435 \u0440\u0430\u0432\u043d\u043e \u0431\u044b\u043b\u0430 \u0431\u044b \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u043c\u043e\u0438 \u0442\u0435\u043c\u044b, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u0431\u044b \u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0438 \u043e\u0440\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438 \u0431\u044b\u043b\u043e \u0431\u044b \u043a\u0430\u0442\u0430\u0441\u0442\u0440\u043e\u0444\u043e\u0439. \u0422\u0435\u043c \u043d\u0435 \u043c\u0435\u043d\u0435\u0435, \u044d\u0442\u043e \u0432\u0441\u0435 \u0435\u0449\u0435 \u043c\u043e\u0435, \u0438 \u044f \u0440\u0430\u0434, \u0447\u0442\u043e \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f\u043c \u044d\u0442\u043e \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u043e \u0436\u0435 \u0441\u0430\u043c\u043e\u0435 \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u043c\u0443\u0437\u044b\u043a\u0438 \u0438\u043b\u0438 \u0432\u0438\u0434\u0435\u043e \u0441 \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u044f \u0434\u0435\u043b\u0430\u044e. \u0422\u0430\u043c \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u0438\u0441\u0430\u0442\u044c \u043c\u0430\u043b\u043e, \u0447\u0442\u043e\u0431\u044b \u0432\u043e\u043e\u0431\u0449\u0435 \u043d\u0435 \u043f\u0438\u0441\u0430\u0442\u044c, \u043d\u043e \u0442\u0430\u043c \u0432\u0441\u0435 \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u0438\u0437 \u043c\u0435\u043d\u044f \u043d\u0435\u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c, \u0438 \u0434\u0430\u0436\u0435 \u0442\u0430\u043c \u0432\u0441\u0435 \u0445\u043e\u0440\u043e\u0448\u043e \u0443\u043f\u043e\u0440\u044f\u0434\u043e\u0447\u0435\u043d\u043e \u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0430, \u044f \u043f\u0440\u043e\u0434\u0430\u044e \u0432 \u0441\u0435\u0442\u0438, \u0438 \u043c\u043d\u0435 \u044d\u0442\u043e \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f. \u041d\u0435 \u0442\u0430\u043a \u0434\u0435\u0448\u0435\u0432\u043e, \u043a\u0430\u043a \u0434\u0440\u0443\u0433\u0438\u0435, \u044f \u043f\u0440\u043e\u0434\u0430\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0441\u0435\u0431\u044f, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0436\u0438\u0437\u043d\u0438 \u044f \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0441\u044c \u043e\u0442 \u043a\u0430\u0440\u0442\u0438\u043d\u044b. \u00ab\u042f \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0438 \u0440\u0438\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u2013 \u0442\u0430\u043a\u043e\u0439 \u0436\u0435, \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u0437\u0430\u0441\u0442\u0435\u043d\u0447\u0438\u0432\u044b\u0439 \u0438 \u0441\u0434\u0435\u0440\u0436\u0430\u043d\u043d\u044b\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u043e \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u044f \u0434\u0440\u0443\u0433\u043e\u0439 \u0447\u0435\u043b\u043e\u0432\u0435\u043a. \u00ab\u042d\u043a\u0441\u0442\u0440\u0430\u0432\u0435\u0440\u0442\u043d\u044b\u0439 \u0438 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u0439 \u2013 \u0431\u043e\u043b\u0435\u0435 \u043e\u0442\u043a\u0440\u044b\u0442, \u0447\u0435\u043c \u044f \u043c\u043e\u0433 \u0431\u044b \u0431\u044b\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c, \u0438\u0437-\u0437\u0430 \u043c\u043d\u043e\u0433\u0438\u0445 \u0440\u0430\u0441\u0441\u0435\u044f\u043d\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0445\u043e\u0432, \u043d\u043e \u0432 \u0441\u0435\u0442\u0438 \u0443 \u043c\u0435\u043d\u044f \u0435\u0441\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u0441\u0435, \u0438 \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e \u0441\u0435\u0431\u044f. \u041e\u0447\u0435\u043d\u044c \u043a\u0440\u0430\u0441\u0438\u0432\u043e, \u043d\u043e \u0438 \u0441 \u0445\u043e\u0440\u043e\u0448\u043e \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u043c\u0438 \u0441\u043b\u0430\u0431\u043e\u0441\u0442\u044f\u043c\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u043d\u0430\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u044d\u0442\u043e \u0438\u043b\u0438 \u0447\u0442\u043e-\u0442\u043e \u0432 \u044d\u0442\u043e\u043c \u0440\u043e\u0434\u0435 \u0438 \u043a\u0430\u043a \u0432\u044b \u0441 \u044d\u0442\u0438\u043c \u0441\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442\u0435\u0441\u044c?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0430\u0448 \u0421\u0430\u0448\u0430<\/p>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div 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\u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0438\u043c\u0435\u0435\u0442 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u0432 \u043e\u0431\u0449\u0435\u043d\u0438\u0438.\u2019<br \/>\n\u041c\u0438\u0445\u0430\u044d\u043b\u044c \u041c\u0430\u0440\u0438 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