Sample Podcast BONUS: 031 Bye Bye NI?

The long overdue first edition of the podcast year 2026 implodes two hours before recording the preparation including the topic? There is no other place where empires implode. Relatively unprepared, but in the awareness of their own educational mission, the three rumble through a flood of information, discuss impact, legacy and possible consequences and eventually mutate into journalists in the jungle of extremely confusing government platforms.

🎧 Topic overview

Arriving in the rehearsal room
A tired evening, a bad mood, small teases – the classic introduction to a really relaxed recording. No one knows yet that the focus of the episode will shift completely.

The planned topic is overturning
Shortly before the recording, a message appears that changes everything: Native Instruments has filed for bankruptcy. Small talk suddenly becomes research.

Initial reactions and skepticism
Incredulity, spontaneous assessments and the question: Can this really be true? Why is this message coming right now – and why is it so big and so vague at the same time?

Live Research on Air
Business registers, insolvency notices, news articles, forums and reddit threads are searched together. Different sources, conflicting information and lots of open questions.

What does "insolvency" actually mean?
Classification of German insolvency law: What does this mean specifically for a company? What happens to ongoing operations, servers, employees and customers?

Native Instruments as a Group
A look at the company network: Native Instruments, holding structures and the role of iZotope, Plugin Alliance, Brainworx and other brands.

The fear of contact & the ecosystem
Why contact is more than just a sampler. The importance of third-party libraries – and why eliminating them would threaten the existence of many manufacturers.

Hardware, software and old decisions
Review of previous products, missed opportunities, problematic releases and strategic wrong decisions of recent years.

Corona, market shift and competition
Why other manufacturers have benefited – and Native Instruments may not. Pricing strategies, entry-level ecosystems and changing user behaviour.

Speculation about buyers and dismantling
Who could take over which parts? Contact, tractor, synths, DJ - and why some buyers would be a nightmare.

Fake news or industry quakes?
Doubts about reporting, journalistic diligence, and trying to separate facts from rumors.

The turn at the end
Further research brings new indications – the insolvency seems to be confirmed. The issue is not over, it is just beginning.

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Contributors to this episode

Tobi
Tobi
Emergency power
Emergency power

Number of downloads: 470
Playing time: 1:14:19
Date of admission: 27.01.26
This episode is from season 4, there are a total of 4 seasons.


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