Your content is bad

“More content, less art!”
William Shakespeare

Inspired by a YouTuber's video Emtycee (In this Video), I have made myself these thoughts, because I have also heard many times that I should treat happy topics and you only get to hear sad topics.

For my part, I always think like this: “There are enough colourful ones, I'm happy and I don't think about anything - content on YouTube.” And yes, it is. There's plenty of them. I think 90 % Of the videos are those where people don't deal much with serious stuff. They're just talking things, explaining things, or unpacking things. Mostly it is videos that have no further depth.

I could watch a lot of such videos on TV. I come from work, sit on the sofa, open a bottle of beer and let myself be sprinkled. Nothing else is that. It's easy entertainment. Turn off, brain off and vegetate in front of me. Nothing more is expected.

For my part, I am a very profound person. I think about a lot of things, even if it doesn't always seem like it. I'm always busy with something. Sometimes I do interesting observations and sometimes I analyze things that happen. There is something special and beautiful to watch everywhere and that's what I'm thinking about.

Even if the world is not always as dark and gloomy as I see and perceive it, there are many beautiful moments, for example, when my little nephew, with his two years, only shines on me and moves his head slightly. It is just cute and beautiful to see with what joy and serenity he steps into life and how cosmopolitan he is. Nice to see and you can enjoy it, you hardly believe it.

But I think there's enough happy-bunty-clicky content on YouTube. There is still room for profound topics or topics that are not so popular. I see it in some reactions to certain videos. My videos on how to make a badge for severely disabled people are clicked a hundred times a month and usually watched until the end. People always ask themselves the question of how this works with the application or other points that are important when applying for or changing the severe disability.

Also, the interaction on other topics that I have again and again is very high, because if I usually have 20 clicks, that's okay. But every now and then I have 40 clicks and that's very good. From this I see that many people are already interested in this topic, even if sometimes someone says that my videos are stupid or uncool or just uninteresting. There are probably a small handful of people who find this interesting and I like it so much on YouTube.

Clearly, I don't expect a teenager who has enough of his own problems in his world and has a perception that he's still doing things like I'm producing them. I don't expect any kind of consent, but I expect tolerance and respect, because I also have to tolerate his media consumption and consumer behavior, which he does to himself every day from the shit on YouTube. I deliberately say "shit" because it just runs in the background and you are somehow distracted by something.

For me, YouTube or creating videos is a hobby. An enrichment in my life, just as an enrichment in my life is writing or creating music or a podcast. It's just a nice pastime, and if I get a bit of attention for it and a bit of advocacy, I think that's good. Not everyone has to demonize what I do and not love what I do. But one or the other certainly likes it, and if I can give helpful tips here and there, yes, all the better.

Some media makers have the desire or longing to reach more and more viewers and to have more and more, but that is secondary to me. Of course, I'm happy when I get new viewers and they regularly watch what I do and click here and there and then I like or leave a comment, but that's secondary. I'm actually interested in the creation and presentation of the content, even if I don't make the greatest effort for many things. I make more effort with the block as with a video, especially since my means are limited and on the other hand the possibilities and it simply follows that I do not have the great desire to get something out of these means, because the level of work simply outweighs. Of course, at some point and somehow I will get a nicer background and make sure to do more with image editing.

Honestly? If I go and listen to a podcast, or watch a very long video that goes over 30 minutes, then I click the picture away and just let the sound run. I do this a lot and that's why I think so with some people: Why do you need to make a video? It would also be a podcast. Of course, it doesn't look that much on YouTube, but I don't look at the picture because I see, but always the same. A person sitting in front of a camera and in front of a boring background. This person gives a lot of text about himself and I don't need a picture, but can listen to the whole thing just as well.

That's why I make this blog into the videos, because one can, go and watch the videos and the other can then read through the blog and even better I would have it, if this blog were also available in audio form, then you could make it even easier, because let's be honest: On the way to work, while driving, I can not read a blog post, so it would be nice if they are read to me. But the problem is that you often write completely differently how you talk. That's how I feel.

So what I'm doing is bullshit / shit / shit. For one, yes and for the other, no. For me, this is just a nice hobby, which makes sense to me. It doesn't have to make any other sense, but for me it makes sense, because I can use my time, which I have normally, for something beautiful and create something and don't sit dull in front of the TV all day and consume any nonsense.

How do you see this or how do you deal with such criticism?

Your Sasha


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Author: Sascha Markmann

Sascha Markmann is a creative mind with a moving biography – and a person who has rediscovered life after a stroke. After working as a paramedic and elderly caregiver, Sascha found his way into creative expression. As a blogger, podcaster, musician and visual storyteller, he brings together things that just don't fit at first glance: He combines his keen enthusiasm for technology – from self-hosted servers to electronic music production – with emotional depth and an oblique sense of humor. His contributions are somewhere between borderline, acid basslines and assistance – honestly, directly and with a wink. Guiding principle: “Audio-visual dullness with no usefulness – but perhaps that's why it's so valuable.”

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