Find a Slogan for LautFunk

‘Texter rule: Formulate the new slogan in such a way that you are forgiven for the last one.’
KarlHeinz Karius

So far, I've had a catchy slogan on every project. Sometimes even a little funny, which had only opened up when thinking.

These slogans are called slogans. They were created spontaneously, because the name of the project made it so easy, it turned out and offered itself to me immediately.

Thus, ‘A place for the radiant side of life’ was logical for the name ‘Atombiotope’. And when you realized that this was a blog about little personal stories, it was more than appropriate.

But also for the Fellmensch blog at the time, this came immediately when there was the slogan – ‘The place for hairy affairs’. There I dealt with topics that concerned me – often less private, more general, but that fit with the hair and fur in Fellmensch.

But for LautFunk I didn't want to come up with anything for a long time. Even dear Emtycee said to me that I need something like sending out loud or transmitting .. and, and, and. But all this was not appropriate and had no reference to the topics.

I already wanted to use the term ‘radio’ and ‘loud’ to describe the technical nature of the blog and podcast, thus explaining the term ‘loud radio’.

Thus, after a whole time of searching and finding, the slogan came into being: “LautFunk – Where stories are transmitted unmistakably”. After a series of many ideas that were sometimes too technical and sometimes too explanatory.

Even now I am not completely satisfied with the two on top of each other, but the slogan is actually very good when it comes to my stories and how I convey them that they are also well understood and the saying fits very well, I think.

It proves time and again that think tanks are rightly paid to find such sayings, because I have experienced it myself that it is an effort to find something that has the characteristics that I would like to have.

What good is it if it is to be explained and the lightness is lost or no longer memorable, because the saying is too light and leaves many questions open again?

All this wants to be considered, because it is not for nothing that you can study as part of a course of study. It is the symbiosis of German literature, advertising and trademark law. Wow, that alone is worth a slogan.

Have you ever had such problems finding such a slogan, saying or description? Hopefully I had this for the last time.

Your Sasha


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Author: Sascha Markmann

Sascha Markmann is a creative mind with a moving biography – and a person who has rediscovered life after a stroke. After working as a paramedic and elderly caregiver, Sascha found his way into creative expression. As a blogger, podcaster, musician and visual storyteller, he brings together things that just don't fit at first glance: He combines his keen enthusiasm for technology – from self-hosted servers to electronic music production – with emotional depth and an oblique sense of humor. His contributions are somewhere between borderline, acid basslines and assistance – honestly, directly and with a wink. Guiding principle: “Audio-visual dullness with no usefulness – but perhaps that's why it's so valuable.”

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