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[Music]
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Hello and welcome to a new edition of Digression,
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Where I occasionally deviate from the subject. I'm Sascha Markmann and say hello. This
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Today's theme is like pictures and frames and I'm not talking about the noodles now. Yes,
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Yeah, what do I mean by that? I mean something like narration, interpretation or even the concealment and the setting of pictures,
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In which narratives are used. What is a Narrative? This is just meaning and value-creating
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Storytelling or storytelling. What is a frame? It is a framework, i.e. a framework, a narrative,
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How to paint a picture. The picture is almost the content. And that's what you're trying to do
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various things, mostly very self-serving, stop, how can you say that,
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to make some sense. Mostly very self-serving. A special, very strong sentence
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The most dangerous frame is not the one you disagree with. The most dangerous frame is the
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You don't even recognize it as a frame. And then we are already at the point. When I'm from
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tell someone and I want this person or this event, this object
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is particularly perceived and I would like this particular perception to have a special direction
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I'm leaving. Then we speak of a frame, of framing as an activity. We can do that once
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Take an example. We just take one and the same event and report differently
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about it. Protesters blocked the main traffic or a main artery. Or we could also
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Climate catastrophes have paralyzed the city centre. One and the same action, one and the same
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Consistency, but a completely different narrative that is extremely judgmental. One is,
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Protesters blocked one main artery or traffic and the other stops,
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Climate catastrophes paralyzed the city centre. You know what I mean. I think
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this comes out very well, what is meant by setting pictures, frames,
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When you frame. Now, however, this framing isn't basically something that's bad. Doing this
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We ourselves are constantly. We evaluate, we sort, we arrange for ourselves and the
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Let's do it in fractions of a second. And so it may be that for one or the other a
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and the same event, experience of different subtleties, is evaluated differently,
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is dissolved differently or a different meaning is also considered.
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And that happens completely automatically and that's what each of us does. The only important thing is,
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The frame and the lie are separated from each other. Because I can also
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frame so far that it is a lie and that I spread lies to stop this picture in a way
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framed in a lie. But without becoming any kind of big-scientific now
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Or too philosophical, let's just talk about it. Each of us does this,
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Everyone is trying to have the power of interpretation. Right now in this whole YouTube
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Beefs, the beefs on social media. You see it all the time. Pictures are sown, there are
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The more often these stories are repeated, the more often these stories are told and the more fatal they are.
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The more these stories are repeated, the more this image solidifies. It is
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In fact, it's going to be a "truth" because when so many people say it,
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Then that must be true. And so pictures are created in beautiful frames, which absolutely
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It has nothing to do with reality. An example, we had reported yes or I had reported,
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that the channel Lautfunk had lost the monetization and briefly the story about it
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Tell them and we'll have them again. In the storytelling from the outside, however, it is becoming more and more
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claims that we still lost them because we artificially generated AI slob,
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Yes, producing crap. For as an example, one cited the AI-set fairy tales, they would be yes
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Fully AI-generated. For one thing, it must be said that these fairy tales were put on a second channel.
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published, namely Lautfunk RAW. And on the other hand, the voice that wrote the text was legendary.
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We talked, we generated AI. The music and also the lyrics, that was solid craftsmanship. Anyone who
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Knowing me and following me for a long time, I know I'm a dyslexic. I use AI to
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Correct spelling. This is transparently understandable everywhere,
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Because I communicate transparently everywhere. But let these details
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off, the frame is created or the image is framed. There was a sanction on the part of
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YouTube had that monetization taken away from us because we were AI-generated Slop
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produce. And the more often this is repeated, the more you believe this story. The picture
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It's true because the frame fits. Yes, that's how it is and there's little you can do about it, because if it's
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Everyone says it must be true. You can also see this wonderfully in the story right now.
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Amy Zedek, Virgis Maoki in association with Jay Riddle, what happened two years ago.
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The story could only get so big at the time, because high-reach YouTubers,
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Alarizo and many others have told this story as well. What are they all called? All of them,
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They told their story about their bad experiences with Amy Zedek.
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And I had also had a follow-up with a colleague about it,
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borderline, where we had talked about these dynamics and also our assessment of the
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situation and have also let us be tempted there, because so many people who stop Amy Zedek
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I knew her, or worked with her, and they all told the same story.
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And so the frame fit perfectly on the picture, what Mauki had created there. Yes, there you can
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Let's see how effective this simple tool is. It's a mechanism in our brain,
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It can be triggered from the outside. And if there are even more exacerbating factors from the outside,
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Then the story just comes true. It's incredible, isn't it? It's just unbelievable.
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Well, but a nice picture without a good frame is actually worth nothing. In the
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Art history there are pictures, because sometimes the frame is worth more than the picture. Because
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If you take the frame to another picture, it doubles or triples.
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The value of the image. And I think that's just a nice analogy to this story with the
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Framing. Because only if I do this framing well and it fits the actual story,
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can I give history a new meaning, or perhaps a special Auxon,
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Let's put it in a certain direction. It is important to have a label,
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A label sticks to it to take it from the example of the first sentence. Yes,
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You take activist, conspiracy theorist, expert, hater, mob and with that you get
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There is some significance to this label. But you can also go there and just so certain
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Leave things out. A small screenshot where you only show a part of or a part of a
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Video clips that confirm or reinforce what you want to say. This is also a
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Possibility to steer the context in a certain direction. If you have a subordinate clause
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or stop omitting the end of a sentence after the comma or if this is such a inserted
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It's an intermediate clause. What also works well is simply by following the order or the
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Dramatology, to put it this way, has changed. You can have events in a different order.
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reproducing. This also allows you to create a certain frame in which you can then stop the image.
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Presented appropriately served. You can also frame by showing only certain sources. It is
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In the case of opinion blogging, this is a very popular means of ensuring its authenticity.
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This is confirmed by using only certain sources and not the entire context.
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I or Sarah and I are not exempt from this, even if you put a lot of effort into it.
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There is always a selection, whether that is conscious or unconscious,
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But guaranteed in framing, it is deliberately used as a means.
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And of course, what you can do in the audiovisual context, i.e. in the video or
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in the audio or in the pictorial context that one tries to set certain frames.
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It starts subtly with the thumbnail, and then goes on with the thumbnail.
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Heading or signature, i.e. a subheading. And that's how you try one
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To set a certain direction, a certain framework. What works in this context, too, is
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How to cut. It is also a question of the order in which the material is
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Which sound is used to which image. There's so much you can do to create a mood.
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to produce. One and the same scene looks complete with different background music
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different. Even this is framing, because you give the picture a new frame. Enemy images can
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It's also great for framing. Yes, these are the bad guys, these are the bad guys, and we are the bad guys.
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Good one. This then has something to do with in-group and out-group and such dynamics. To this end:
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You might want to make a separate issue.
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This group dynamic is also a very fascinating topic.
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You can use so many interesting aspects when you use framing as a weapon.
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The only important thing is that you find people who have the same pictures, the same ways of telling stories.
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Use the same frames. Of course, this is best done if you disagree or
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Being so persuasive that others take over. This can also be done in the current
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Watch YouTube Beef. That the smaller content creators take over, that it audience groups
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assume that it will take opinion-strong viewers and the more often this in the comment column
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appears, in the video or in the post, in the social media post and thus appears more real and valid
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this story, this statement, this image that has been framed by this frame itself
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automatically amplified. But how can you resist the framing? So there's a
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This is a very specific case that needs to be considered. If you sit within this
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Defending frames and moving there, you take over the rules of the game of the opponent. You make
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Justification podcasts, videos, postings, posts and yes, you just make statements,
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which contradict the accusations and thus directly confirms the accusations,
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Because they respond to the accusations. It is smarter or better and more effective to
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which, if one makes visible the invisible frame, which is inserted, and the
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Enter the meta-level. What does that mean? By looking at the framework and analyzing it.
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You make the invisible frame visible. You almost don't respond to criticism,
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but dissects it neatly like a surgeon and thus shows that an image is drawn
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will. And once you've done that, you can set your own framework,
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the so-called "reframing", which is set objectively, ideally to try to
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Give the picture a new meaning. It is important to realize that you have a few
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Mechanisms know how this framing happens. First of all, which words load
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The subject emotionally. Second, what role do the person, perpetrator, victim, expert,
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Companion or a joker, a dangerous figure? In third place, what is prominently shown or
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What is said and what is knowingly omitted. What disturbing elements are left out of the
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Abandoned the narrative? What is the order or what sources are used? And the most important question
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is, who benefits from this story, who benefits from this frame, what do you get from it? And so we come
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Let's go back to the main line from the very beginning. The most dangerous frame is
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Not the one you disagree with. The most dangerous frame is the one you don't even use as a frame.
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recognizes. I know it's today, yes, that's hurt the format. I can't go very deep here
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into the matter and I don't want to make the explainer bear like that either. I actually wanted
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more or less just point out and point out that frames, frames, picture frames,
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Whatever you call it, it's something totally normal that our brains do all the time.
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Assessing events, situations, categorizing them, giving them a weighting and a much-used
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Stylistic means is to have a power of interpretation over a narrative. I can, as in an example
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One and the same event, depending on how I tell it, what frame I pack it,
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It has a completely different meaning. This is a manipulation technique. And on that
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I just wanted to point it out. The last weeks and months are so many videos about so many people
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where a manipulative narrative was used to create group narratives
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Strengthening or weakening or reinforcing within yourself. And that's something I
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or what Sarah and I have been watching extremely lately and yes,
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But they are already very critical. Thank you for listening and
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I know this was a terribly, terribly boring episode, but I think the one or
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Others will understand what this is about. So, thank you nice and
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Farewell to next time. Your Sasha
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English